We have spent years coveting the beauty looks of the Valentino haute couture and ready-to-wear catwalks. We’ve also spent years (eagerly) awaiting today’s big beauty news: Valentino’s debut makeup collection launches worldwide in August and will be available for pre-order in the US. June 1.

Valentino Beauty launched from the start as a complete line, with a foundation available in 40 shades, 50 lipsticks and “experimental” eye products. “Pierpaolo Piccioli, creative director of Maison Valentino, delivers his vision of beauty according to the time in which we live, bringing his inclusive aesthetic where emotions, dreams and individuality are essential,” notes the announcement. “Valentino Beauty is human beauty, couture makeup open to all genders, ages and cultures.”

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There is not just one face in the makeup collection. Piccioli chose 16 “eclectic” talents to represent the multiple facets of the Valentino brand. “Beauty is a complexity resolved by love. Beauty is democratic. I look at the identity of each individual, the uniqueness which contains diversity and inclusiveness,” he noted in the press release. “Beauty is a matter of grace. Grace is something that you cannot describe, it is a perception. Beauty is something that gives me emotion. It is a connection.”

This collection marks the legendary fashion house’s first color cosmetics launch, despite being a major force in the fragrance space. The first Valentino fragrance dates back to 1978, while the latest launch, Voce Viva, debuted in September 2020. Lady Gaga is the face of the Voce Viva fragrance campaign.

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Full details of the Valentino Beauty makeup collection will be revealed on May 31, 2021 at Selfridges department store in London. Pre-order for lipsticks, foundations and eye products will begin June 1 in the United States and the global launch will begin in August 2021.

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