The season’s most sublime bag campaigns and their greatest ladies
Five star campaigns for some of the most desirable bags launched this season
Greek fashion designer Mary Katrantzou has teamed up with Bvlgari for a new chapter of the famous saga “Serpenti Through The Eyes of”. Make joy through high fashion craftsmanship, vibrant shades and playful touches inspired by jewelry, the fashion designer presents three new styles: the Serpenti Metamorphosis bag, the Serpenti Metamorphosis Handle bag and the Serpenti Metamorphosis minaudiÃ¨re. The collection is unveiled through a glamorous campaign featuring Russian model, philanthropist and beauty icon Natalia Vodianova. Photographed by French fashion photographer Hugo Comte, Vodianova is pictured posing against a reflective ensemble with ripples of water bearing high fashion jumpsuits specially made by Mary Katrantzou for the occasion.
Louis Vuitton presents its latest campaign dedicated to Capucines leather goods. The Marilyn Monroe-inspired campaign stars French actress LÃ©a Seydoux, is photographed by legendary photographer Steven Meisel and directed by Nicolas GhesquiÃ¨re, Louis Vuitton’s creative director. Seydoux poses between the sheets and the soft light in a Sunday morning configuration. Swaddled in white cotton sheets and poplin shirts, Seydoux rocks the Capucines, a timeless representation of the fashion house with its thoughtful design, buttery leather made to last and solid metal fittings. Representing the intimate relationship between a woman and her bag, the new campaign highlights the timeless elegance of the Capucines bag. For this campaign, LÃ©a Seydoux presents the Capucines MM in black Taurillon leather.
Actress Monica Bellucci is the face of Dolce & GabbanaSS21 devotional bag. In a campaign photographed by fashion photographer Branislav Simoncik, Bellucci poses with Lake Como as a background. The Devotion Bag has already become an icon of Dolce & Gabbana, although it was launched just three years ago. It’s a declaration of love and devotion to elegance, showcasing the craftsmanship and attention to detail sealed by the Sacred Heart symbol, and celebrated today in the new campaign. âMonica Bellucci is the emblem of Italian beauty in the world. His friendship makes us proud and his charm gives an incredible light to our creations. With Monica we share the dedication for Beauty and craftsmanship, for work, family and Italy: it is a pleasure to be able to tell about all this love with her â, declared Domenico Dolce and Stefano Gabbana.
Following the initial announcement as the face of Valentino, Zendaya is back with its second Maison Valentino campaign. The ‘Euphoria’ star models three of the brand’s new Roman Stud pieces as well as the matching studded calfskin ballet flats for the Collezione Milano campaign. The collection, designed by Pierpaolo Piccioli, was designed to embody awareness, inclusion, empathy and contemporary romanticism. The campaign was taken by fashion photographer Michael Bailey Gates and styled by Zendaya stylist Law Roach. Zendaya tells the story of #ValentinoDiVas: original, fearless and with an energy to move forward.
FENDI released a #FendiPeekaboo video featuring award-winning actress Naomi Watts in commemoration of the brand’s new flagship store in Sydney. Entitled âWild Untamed Naomi,â the video is a vignette of a private moment in Watt’s time in his New York apartment, documenting his hidden and surprising side, accompanied by the FENDI Peekaboo ISeeU bag. Intimate in scope and irreverent tone, the video is a journey of self-love that plays with FENDI values ââof creativity, craftsmanship and playfulness, while celebrating the eternal story of the FENDI Peekaboo bag – the beauty hidden inside. First appearing in the FENDI Fall / Winter 2020-21 collection, the iconic Peekaboo ISeeU features an accordion frame shape that opens to reveal a deep ‘smile’ with interchangeable interior pockets that can be smooth leather. or in precious skins personalized with his initials.
This story first appeared in Prestige Indonesia.