The Auberge Resorts Collection continues its urban expansion with the Hearst hotel in San Francisco, which will begin in 2023 – Hospitality Net
The Hearst Hotel is ideally located at the intersection of Market Street and Third Street, where its new vibrancy and contemporary hospitality will create a vibrant social hub that will captivate travelers and locals alike. Its unique blend of tradition and innovation will reflect the dramatic narrative and changing fortunes of San Francisco. The neighborhood in which it is located has long been known for its architectural grandeur and historical significance, as well as a modern blend of award-winning shopping, business and dining experiences.
Built in 1911 and home to the San Francisco Examiner until the 1960s, the Hearst Building features Spanish Revival-style construction, pink Tennessee marble on lower floors, and a terra-cotta facade reaching up to the roof parapet. In 1938, famous architect Julia Morgan was retained by Hearst to complete a remodel of the entrance, the facade – which features 20 cast bronze medallions of fanciful animals and a distinctive crest above the main entrance – and other notable architectural details. Morgan, who was born in the Bay Area and was Hearst’s principal architect on the design of Hearst Castle, was a pioneer in her field, having been the first woman to receive the highest honor from the American Institute of Architects, the AIA Gold Medal and his work continues to inspire today.
Following a thorough interior renovation and redesign, the historic 13-story building will open as The Hearst Hotel, Auberge Resorts Collection, a 150-room hotel, featuring an Auberge spa, large lobby, social spaces, a destination restaurant and rooftop bar with a unique perspective of the city. Among the guest rooms, there will be 14 suites.