Meliá Hotels International: First Quarter 2022 Results
- Significant recovery in March after overcoming the impact of the Omicron variant, and with RevPAR in April at the same level as in April 2019
- Double-digit growth in daily bookings over the past month compared to 2019, with summer bookings at Spanish resort hotels higher than in 2019
- Melia.com and the MeliaRewards program now generate more than 50% of centralized sales
Gabriel Escarrer Jaume, Executive Vice President and CEO of Meliá Hotels International: “After suffering the strong impact of the Omicron variant through mid-February, bookings increased significantly week-on-week, outpacing Easter 2019 sales and consolidating a clear recovery in resort hotels across all regions. Spanish destinations. The intensity of pent-up demand following the travel restrictions caused by Covid, combined with our consolidated competitive advantages, has enabled our business to emerge stronger from the crisis and able to take advantage of the strong recovery we are seeing across all markets.”
“The recovery is boosted by a strong improvement in prices based on a solid digital strategy (with notable progress in direct sales channels and a new version of melia.com which will be released during the 2nd quarter). to investments in improving our product and our commitment to high-end and luxury hotels, as well as substantial improvement in high-potential markets such as the United Kingdom and the United States, all of which reaffirms the success progress made in recent years in digitalization, brands and experiences, sustainability and commitment to talent, helping us to grow by offering our commercial and digital capacity, our brands and/or our management systems to independent hotels and hotel chains of small and medium size in a perfect “win-win” partnership.”
“While the full recovery of resort hotels is now expected, with a record Easter in Spanish resort destinations and the main tourist destinations in the Mediterranean, we are also happy to note a gradual recovery in business travel and even a return growth in the MICE segment towards the end of the year, accompanied by a gradual return to earlier bookings due to growing demand and consumer fears that inflation would lead to higher prices. with a RevPAR and average rate higher than 2019, and while we should remain cautious, we are confident that society in general is better prepared to live with any growth in Covid infection rates without further disruption to our business.
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About Melia Hotels International
Founded in 1956 in Mallorca (Spain), Meliá Hotels International operates more than 390 hotels (portfolio and pipeline) in more than 40 countries, with brands such as Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, INNSiDE by Meliá, Sol by Meliá and TRYP by Wyndham. The Company is the global leader in resort hospitality, while leveraging its experience to consolidate the growing segment of the leisure-inspired urban market. Its commitment to responsible tourism led the Group to become the third most sustainable hotel company in the world in 2018, according to RobecoSam, the investment company behind the Dow Jones Sustainability Index. Meliá Hotels International is also part of the Spanish stock market index IBEX 35 and is the Spanish hotel leader in corporate reputation (Merco ranking). Follow us on Twitter, Facebook, Linkedin and Instagram meliahotelsinternational.com