Chanel called on Australian actress Margot Robbie as the new face of J12, the Maison’s watch collection, named and inspired by the silhouettes of racing yachts. Over the past two decades, J12 has spearheaded the ceramic boom in the watch industry.

The Oscar-nominated actress has a history with Chanel, which dates back to 2018 when she wore a Chanel piece to the Oscars and was named the house’s ambassador. In 2018, she was named the face of the Coco Neige 2018-2019 campaign photographed by Karl Lagerfeld and in 2019, she was chosen as the face of the Gabrielle Chanel Essence perfume.

Earlier this week at the 2021 Oscars, Robbie donned a custom mermaid dress – which took 205 hours to make – which was inspired by a piece from Chanel’s Fall / Winter 2019-2020 haute couture collection. She also wore fine Chanel jewelry.

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As the face of the new J12 campaign, Robbie joins nine other J12 Ambassadors such as Keira Knightley, Lily-Rose Depp and Naomi Campbell who will share their personal experiences on a life-changing second. “Everything is a matter of seconds for a woman who is in touch with her life and with this intimate timepiece that can shape fate in seconds. The J12 is this woman’s watch, ”Chanel said in a statement.

The new campaign emphasizes the importance of seconds, which has always been important for a house created by a woman who knew how to follow her instincts. And the J12 is the perfect accompaniment for those who appreciate every second.

For Robbie, being part of Chanel is “a dream to represent such a timeless and iconic brand. The history of the Chanel woman is so exciting and the brand has remained such a powerful feminine style standard. I am delighted to be part of the Chanel family and continue their celebration of women and fashion. “

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