Lenskart Makes Spectacular Debut at Paris Haute Couture Week with Designer Rahul Mishra | vogue india
Since winning the highly acclaimed Woolmark award at Milan Fashion Week in 2014, Rahul Mishra has continued to bring Indian fashion to international standards, and he has surely cemented his reputation as a champion of slow, cutting-edge fashion. of technology. with traditional Indian craftsmanship. Mishra also happens to be one of the first Indian designers to be invited to appear on one of fashion’s most prestigious shows, Paris Haute Couture Week.
Over the years, the fashion show has proven to be more than just a show, with fashion innovations and cultural conversations galore. Simply put, it’s the focal point of the fashion world. This year, when it was Mishra’s turn to turn heads once again, he knew he had to add a refreshing touch to his presentation.
Mishra was inspired by his childhood memories of a time when he saw his grandmother tying a hand-spun cotton thread around a banyan tree not far from his home. The same banyan inspired him to create his Paris Couture Week 2022 collection, aptly titled “Tree of Life”. The designs shown were eclectic, with flowery interpretations of traditional silhouettes and experiments with exaggerated shapes.
A match made in heaven
However, Mishra realized he needed to pair his designs with something that would take them to the next level, and that’s where Lenskart came to the rescue. At Lenskart, design has always been key when it comes to brand perception. Its “Do More, Be More” values indicate its purpose to transform the way consumers see and live their lives, and it also happens to align with Mishra’s vision of pushing boundaries and giving the best. of himself.
Therefore, it’s no surprise that Mishra decided to collaborate with the much-loved eyewear brand to make a splash in a place where the eyes of the fashion world are set. After all, Lenskart also needed a platform to reframe its reputation as a functional product into a form of self-expression. So the mark was a natural and perfect fit for Mishra’s collection.
glasses and expression
Mishra paired Lenskart’s elegantly oversized frames with her meticulously embroidered designs and, as expected, they complemented each other perfectly. Mishra’s collection celebrated the opulence of nature with a strong palette of gold and black, and focused on high-precision craftsmanship and construction that revolutionized and disrupted the eyewear market in India and have carved out a unique space for themselves in the global landscape.
The audience witnessed the meeting of two of Asia’s most distinguished names in fashion and accessories. The promising result will hopefully change the way eyewear is perceived each year at the prestigious show. Through this important collaboration, Lenskart has made its foray into being recognized as a couture-approved eyewear brand, and it is now more than ever ready to dive deeper into the fashion landscape.
Get your hands on The Paris Edit frames here.