Jason Oppenheim Brings ‘Selling Sunset’ Spinoff to Orange County – Orange County Register
As the real estate market cools amid rising mortgage rates, Jason Oppenheim is quick to say that an agent’s experience matters more than ever.
Marketing and awareness matters more than ever.
“The process of preparing this property for sale, staging and photography, all things that we do best, matter more than ever,” adds the 45-year-old president and co-founder of the real estate brokerage firm of luxury The Oppenheim Group. The company has offices in West Hollywood and the Corona del Mar neighborhood of Newport Beach.
And that’s not his only bragging rights.
For Oppenheim, real estate is in his blood. The Oppenheim Group’s origins date back to the early days of Los Angeles when its great-great-grandfather Jacob Stern started The Stern Realty Co. in 1889.
Along with his twin Brett, Oppenheim took the company to new heights with his business acumen and Netflix’s hit reality series “Selling Sunset,” not to mention the spin-off “Selling The OC.” which premiered on August 24. , Netflix will release all episodes of the first season.
The new series centers on the personal and professional lives of a group of agents from the Oppenheim Group’s Orange County office which opened last year. They include Alex Hall, Alexandra Jarvis, Alexandra Rose, Austin Victoria, Brandi Marshall, Gio Helou, Kayla Cardona, Lauren Brito, Polly Brindle, Sean Palmieri, Tyler Stanaland and the Oppenheim brothers.
While the cast is not lacking in drama, they also take viewers to high-priced luxury homes along the coast. That includes a five-bedroom, 11,000-square-foot home in Corona del Mar’s upscale Irvine Terrace listed by Oppenheim and the Alexandras (Jarvis and Rose) sold in May for $19.5 million, plus 1 million dollars for art and furniture.
Filming has already wrapped, but the Southern California News Group reached out to Oppenheim by phone to discuss the series, Orange County real estate and the cooling market. The interview has been edited for length and clarity.
Q: Who came up with the idea to bring the series to Orange County?
A: I had discussed the idea of a second show with the production company and Adam DiVello (the creator of ‘Selling Sunset’). I also discussed it with Netflix. They were interested, but they don’t just pick a show. So, in the meantime, I went down to Newport Beach and found a space. It took me many years to figure out where I wanted my second office. Interestingly, I wrote an offer on a much smaller place down the street. He collapsed at the last second. Then I passed by this place. It’s three times bigger than I wanted and three times the price, but I fell in love with the brick building, open floor plan, parking, and street presence. I didn’t have a single agent at the time, but I knew if I built it, they would come. So I built it.
Q: You made it fun too, didn’t you?
A: Oh yeah. No brokerage spends more than a million dollars to build an office or like a living room with a bar, kitchen and gym. But I want to be excited to come here. I want to have a happy hour, practice and play pool because I love playing pool.
Q: Is “Selling The OC” entertainment or a showcase for Orange County real estate?
A: That’s all. But, yeah, it’s extremely fun. It is a group of very young and dynamic men and women. It was so much fun filming with them. Especially men. In “Selling Sunset”, it’s just me all alone in a bowl of estrogen.
Q: Does the young cast reflect the presence of the Oppenheim Group in Orange County?
A: No, we have people in their 50s and 60s working. I would say that around 80% of brokers are between 20 and 30 years old. But not all agents are chosen for the show.
Q: Has the show already brought in new business?
A: It’s not so much the show yet because it hasn’t come out. Although I’m sure the show will add fuel to the fire. At the moment, word of mouth is driving our reputation.
Q: Even in this real estate crisis?
A: This is a time when relationships matter the most; when detail and work ethic matter. I like it because that’s where we excel. I am excited for the next two years. There may be less volume, but I think we’ll have a bigger share of that volume.
Q: Do you plan to market your brand in other markets?
A: I thought of Las Vegas and Cabo San Lucas. I like the idea of Montecito or Santa Barbara and maybe potentially San Diego at some point. Maybe even another place in Los Angeles like the Valley. But at the moment, I don’t have any definite plans for expansion. I also couldn’t stretch somewhere too far as my brand needs to be involved. I am very connected to my brand and to the brokerage. I really work in partnership with my agents, so it’s very collaborative. It’s not like a normal brokerage where you are on your own. I work on every transaction with all my agents, so it would be impossible to develop a brokerage in the sense that Sotheby’s could, where it’s every man for himself. And I’m also quite happy.