Industry Veteran Launches New Kind of Luxury Travel – Travel Weekly
Amid the global pandemic, industry veteran Yvonne Versandig has done the unthinkable; she launched a new travel agency.
Fueled by its vision to transform the luxury travel mindset, Verstandig launched Y Travel in December 2020 to foster a more thoughtful movement.
The impact of the pandemic on the travel landscape gave Verstandig, who co-founded Executive Edge Travel 20 years ago, time to pause and reflect on the role she wanted to play in the future of the world. ‘industry.
It gave her a unique opportunity to bring to life the ethical travel agency she had envisioned for some time.
âI’ve always been an enthusiastic and immersive traveler who lives and breathes every destination I travel to, every hotel I stay in, every experience I get into and every community I visit,â explained Versandig.
âI noticed this style of travel really resonated with my clients, so I started to think about building something brand new; a business that would allow me to focus on empowering people to travel holistically, with passion and purpose, as I do.
Even before the pandemic, Verstandig felt the need to create a new “kind” of travel – one that prioritizes the preservation of cultures, communities and ecosystems.
âThis concept is now known by many names: slow travel, regenerative travel, transformational travel, sustainable travel,â she said.
âWhatever label resonates with travelers, now is the time for them to hit the reset button on their travel mindset by incorporating sustainable and ethical choices into every step of their decision-making process.
âAt the same time, we see an opportunity to help customers enrich their own lives through their shipments.
âWe do this by building trips with nuances; itineraries that take into account their unique preferences, personality quirks and passions. We then take it a step further and encourage them to think about how accommodation, tour and activity providers are making a difference to the environment and the communities in which they operate, by highlighting operators and targeted destinations.
“It might seem like a small action, but there is a lot of power in choosing to spend money with tourism providers who support their local communities, honor and defend heritage, and make an effort to reduce their environmental impact.”
Upon launch, Y Travel acquired the Virtuoso boutique agency, Trans World Travel, and bolstered its solid reputation – built over 42 years – with a fresh and contemporary philosophy.
The team of 10 people is now positioned as Australia’s leading luxury travel agency. Specializing in high-end leisure travel, the forward-thinking team carefully curates every trip, leveraging their insider knowledge, unparalleled access and network of experts to create exceptional travel experiences.
The team has decades of knowledge, unparalleled lived experience and the belief that travel can be positive for both the planet and its people. They promise personalized, professional and targeted service for discerning travelers.
Like all big names, Y Travel is a play on words. It pays homage to the founder of the company; its industry-leading set of âY-factorsâ that deliver intuitive travel solutions; and the team’s vision, which is to redirect the travel industry to a more focused path by encouraging travelers to ask the ever-important questionâ¦ “why?” “