How Sharelle Rosado of Selling Tampa started her luxury real estate business
Sharelle Rosado has built a career trusting her instincts.
The 33-year-old started her real estate company, Allure Realty, in Tampa, Florida in 2019 after retiring from the military. Soon she was courting offers from reality TV producers about a potential show built around her business.
While the prospect of staring on a show was appealing, she feared that she and her agents of Allure, who are all women of color, would be portrayed as mean and materialistic, rather than hardworking and outspoken entrepreneurs. âI didn’t want to be stereotypical,â says Rosado.
Instead of settling for the first offer, she decided to send a message on Twitter to a producer of the popular Netflix series Selling Sunset, who follows a team of luxury real estate agents in Los Angeles.
The producers, knowing that the luxury waterfront market would be attractive to viewers, were sold. Ahead of the premiere of the new Netflix show, Selling Tampa, on December 15, here’s a look at Rosado’s journey from teenage motherhood to founding her own luxury real estate company.
From the army to luxury real estate
Rosado grew up in a small town in Alabama with his mother and two siblings. Although her mother worked hard to set a good example for her children, Rosado said it was difficult for her to make ends meet.
âI enjoyed everything my mom did, but I didn’t want my kids to see me struggle,â she told CNBC Make It. Things seemed to go according to plan: still very competitive, Rosado was able to secure a scholarship to the University of Alabama at Birmingham.
But then Rosado got pregnant during her last year of high school and lost her scholarship. She admits to feeling like she’s falling behind and has become determined to provide a better life for her children.
After giving birth to her eldest daughter, she joined the United States Army in 2007 at age 19, believing it could provide the stable salary and benefits she dreamed of.
In the military, Rosado learned the basics of money management and was able to buy his first house at age 22. She was in active service for almost 13 years, including two deployments to Afghanistan.
Eventually, however, the military began to bear on it. When she thought about what she would pursue after her military career, she recalled that the broker who sold her her first home said that she had the right personality to be a real estate agent. She started working part-time as an agent in 2017 while still in the military and quickly earned enough from her side job to feel comfortable making it a full-time career. .
Rosado retired from the military in 2019 after being sexually assaulted and suffering from post-traumatic stress disorder. That same year, she opened Allure Realty and began recruiting agents in the Tampa Bay area.
âI didn’t know what I was doing,â she jokes. “But I knew I wanted to be my own boss.”
There has been some growing pains over the past two years. Rosado says the biggest lesson she’s learned is that she can’t do it all on her own: Hiring an accountant to “make sure the money is right” is one of the best decisions she’s made as a business owner, she says.
Yet the movement paid off. The brokerage was successful enough to expand to Miami and soon to Charlotte, North Carolina. As she waits for her show to premiere and reflects on the life she’s built for herself and her children, she says she “never thought in a million years that this would happen. “.
“I’m just blessed. I had to make a lot of sacrifices, I wasted a lot of time,” she says. “But the end goal is what I was aiming for: to make sure they have the best life.”
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