FKA Twigs on Being the Face of Viktor & Rolf’s Good Fortune Perfume
The alignment between multi-talented artist FKA Twigs and Dutch fashion brand Viktor&Rolf is natural. Its brand new fragrance, Good Fortune, is a self-contained celebration of destiny, inspired by the brand’s Spiritual Glamor haute couture collection. And teaming up with FKA Twigs has been seamless, not only because of her ethereal style, but also because of her lifelong interest in fragrances.
“Before I was an artist, I worked at Selfridges in the fragrance department,” she says BAZAAR.com. “Because I was selling [Viktor&Rolf fragrance]it’s a very beautiful, full-loop moment.” Both the artist and the label know that good work can take patience; just as the dedicated pursuit of creativity has brought her to this moment, it has taken 10 years of meticulous development to bring this fragrance to life.
“I love honing my craft, and I also believe practice equals love,” she says, adding that “there’s even this saying about [the 10,000-Hour Rule]”, referencing Malcolm Gladwell’s theory that it takes 10,000 hours to truly master a skill set. Twigs says she can’t wait to wake up in the morning and practice her vocal exercises and dance. Thanks to this a devoted embodiment of love for his craft, his creativity becomes free to express itself.” Whether pole dancing or martial arts, [it’s only] when I feel really confident I can start experimenting. When you start experimenting, that’s where the magic happens. I can’t do that unless I’m confident in my practice.”
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This devotion to perfection helps him evolve as an artist. “I still feel like a baby,” she says. “There’s so much to learn and discover, and that’s what keeps me fresh and curious and childlike about my art. It’s about having a wonderful, playful nature.”
Yet she remains aware of the pressures of this moment in time, in the wake of a global pandemic and as her residual stressors add to the complexity of contemporary life. Thus, the message behind the launch of the perfume and its underlying “manifesto” resonates with its values. “I’m a very spiritual person, and I think the message of perfume is to take control of your own destiny. It’s something we need more than ever,” Twigs says of the mercurial flow of the “world weird” that we end up in.
She continues: “It gives me, personally, a lot of hope and a lot of confidence when I feel that I can achieve my own dreams and [to] focus on the good things in my life. It doesn’t always work, but knowing that you can trap yourself in that positive mindset… I think there’s something to that, even when the circumstances can be so dire.
Then there’s the fact that she’s an avid lover of perfume, one of the most emotionally evocative forms of beauty. “Scent plays a huge role in my life, actually. I love smelling good and I like to mix my own kinds of scents, from body creams to oils to perfumes. I even created my own perfume in the past,” says Twigs. . She describes herself as “picky” about ingredients, drawn to natural oils and earthy scents, and appreciates that Good Fortune ticks the boxes for what she likes in brands. “It’s vegan, the bottle is refillable so it’s sustainable [in that it results in less waste]. These are things I look for in my own products,” she says. “I believe that in our time we have a responsibility to be careful what we put on our skin, in the environment, and that’s why I’m drawn to [these particular scents.]”
In her world, perfume is not something that can be easily overdone. “My friends always say my house smells like a main store. Very incense,” she says. Luckily, Good Fortune contains notes she naturally loves, including Madagascar vanilla and ethically sourced jasmine. “I always have perfume in my bag. Every time I go to the ladies [room], I always give myself a bit of a spritz,” she says. “Every time I walk into a room and someone says, ‘Wow, you smell so good’, it really makes me feel good. Beyond being tired, having a bad hair day, getting blowouts…feeling really good can transcend all of those things that can be quite stressful.”
Since her time at Selfridges, Twigs has been giving advice on the ideal way to apply perfume. “The best way to apply perfume would be to spray it about two inches from the skin, and not rub it in [in]– dab it,” she said. “For the first 50 seconds, it has to take,” she adds, noting that when you’re impatient, you might have a booze-tinged puff — and that’s then not the atmosphere.
Viktor & Rolf Good Fortune starts at $88 and is available online at sephora.com and viktor-rolf.com.