Evil Geniuses announces partnership with luxury luggage company TUMI
North America-based esports organization Evil Geniuses has announced its partnership with Luxury Suitcase Manufacturing Company, TUMI. As part of this agreement, TUMI will be recognized as the official travel partner of the organization. Esports athletes and Evil Geniuses content creators will be used in the promotional advertising of the professional esports bag collection. Additionally, athletes and Evil Geniuses content creators will receive luxury TUMI merchandise.
Brian Millman, director of corporate partnerships at Evil Geniuses, spoke about the partnership:
“Few brands in the industry have the TUMI cachet. TUMI is defined by a heritage of excellence and its collection of professional esports will be instrumental in ensuring our players compete at the highest level with uncompromising protection of our equipment. , but also by bringing a high style to esport.
We are going internationally. ð
Learn more here: https://t.co/zCIWFGQ3js pic.twitter.com/tVIGrcIzva
– Evil Geniuses (@EvilGeniuses) August 10, 2021
Victor Sanz, Creative Director of TUMI, said:
“Evil Geniuses is one of the most recognizable names in esports, earning the respect of esports fans around the world.”
âAs a global leader in luxury travel accessories, we are a natural fit for a traditional organization that defines quality for a generation of gamers. We look forward to working with the team to help further develop our esports collection. “
TUMI recently launched its line of suitcases and luggage, specially designed for esports athletes. Their line of custom luggage designed for esport aims to provide maximum utility. Thanks to this partnership, TUMI signed its first partnership agreement with an esports organization.
Evil Geniuses is considered one of the top esports organizations in the North American region and is currently valued at US $ 255 million. Evil geniuses recently signed a partnership deal with English Premier League team Wolverhampton Wanderers. Evil Geniuses is the only Esports organization in the world to have a physical presence in 4 regions.