Cycling culture has become a hot sporting trend in the cycling boom, and cycling brands such as Jelenew and Assos are opening up new opportunities |
Cycling has become a leisure lifestyle and the market has opened up new opportunities
WILMINGTON, Del., July 17, 2022 /PRNewswire/ — COVID-19 has made cycling increasingly popular around the world. Cycling has evolved from niche sports and daily commuting to a popular leisure lifestyle. He returned to the public eye with a new look and gradually became people’s new favorite. Actress Kat Graham’s Jelenew Cannes Red Carpet Look pushes pro cycling culture once again on the red carpet at the 2022 Cannes Film Festival. She wore Jelenew pro cycling pants and Stephane Rolland Haute Couture mix and match on the closing red carpet, showing the endless creative possibilities to the fashion and sports technology industries and interpreting the multi-faceted nature of Jelenew professional cycling pants. And enjoy the trend of professional cycling pants to enter the fashion scene and promote the popularity of cycling craze. Under this wave of enthusiasm, cycling clothing has a different expression of value, both as a professional and functional representative and as an expression of self-expression and avant-garde culture. . According to data published by Technovia, from 2021 to 2025, the size of the cycling clothing market is expected to reach US$3.21 billion and grow at a compound annual growth rate of 7.16%. Jelenew, Assos, Rapha and other cycling brands open up new opportunities. More and more stylish women and cycling enthusiasts are wearing fashionable professional cycling clothing in their daily lives, using the bike as a relaxing way to get closer to nature or explore the corners of the city.
Jelenew is a pioneering American cycling brand born for women and the world’s leading high fashion professional cycling brand. It is the first to introduce high fashion into professional cycling apparel R&D and design, creating garments that combine athletic performance with high fashion aesthetics. As the world’s leading high-definition professional cycling brand, Jelenew’s products are not inferior to other market leaders in sports performance and technical performance. The blessing of high-definition sewing skills and high-fashion aesthetics makes cycling clothes more suitable. It adapts to the shape of the rider’s body, reducing wind resistance while riding, and looks elegant and beautiful.
Based on this, Jelenew strives to launch cycling wear in different scenarios through co-creation with athletes, tailoring and sports performance research. Including high-performance Racing collection, Comfort collection which makes cycling more everyday and more convenient, try to make more women fall in love with cycling. He also encourages women to be born to be different and to stay true to themselves.
Jelenew said cycling culture has a long history in United States. Today, the horse riding craze of the 1970s is back.
The latest statistics published by Statista show that there are approximately 52.73 million people (aged 6 and over) who cycle in United States alone, about 21% of whom ride on average no less than three times a week, and about 8% of people ride at least once a day.
The bicycle is no longer defined solely as a tool for competitive sports and daily commuting, but as a way of life that leads the trend of culture. Functional and sustainable sports concepts can not only satisfy the aspiration of cycling enthusiasts for a modern and environmentally friendly lifestyle, but also become a method of spiritual healing for more and more people.
“I think biking is the easiest access point to these experiences without inconvenience. Running is good, but for many it’s very difficult. Walking is too easy on average. Hiking is walking but hard. Finally, I think riding a bike allows us to move to the perfect place for humans to experience newness without being so fast (car) that we can’t accept it.” A cycling enthusiast has shared his reasons for loving cycling on social platforms.
At the same time, not only is the cycling population moving towards two levels, but the demand for cycling clothing is also moving towards two polarizations. Professional cyclists continue to challenge each other through competition. They pay more attention to clothing and sports performance, while enthusiasts see cycling as a relaxing way to get closer to nature or explore the corners of the city, and pay more attention to health, comfort and fashionable clothes. And the trends brought about by the changes here have also brought a wave of new opportunities and challenges to the all-important cycling apparel.
Taking the example of Jelenew, Jelenew’s The Racing collection primarily merges high fashion design and functionality, preserving the materials and functionality of cycling gear to deliver durable cycling apparel with a high fashion aesthetic based on long-lasting endurance driving. The method is primarily aimed at meeting the sporting performance needs of cyclists. Using the skills of tailoring is incredibly fast drying with new technical fabrics, helping riders push themselves and exert their best strength.
The comfort collection is for ordinary women who love cycling. Jelenew said people live busy lives and are constantly asked to compromise, which means constraints. Work, exercise, exercise, and live a life that doesn’t require constantly changing clothes due to scenes and situations. We retain the functionality and practicality of sportswear, combined with the aesthetics of high fashion, to bring cycling enthusiasts clothing that can meet various scenarios anytime, anywhere. Cycling is a healthy outdoor sports lifestyle. It is also a ritual of the meaning of life that they admire and the wonderful life that they look forward to. The comfort collection is designed to make it easy for ordinary women to enjoy the joys of the cycling lifestyle in their daily lives and at their own pace. It can also make it easier for beginners to adapt to the transition to professional racing. Therefore, Jelenew has developed entry-level equipment for beginners, allowing beginners to cross the break-in between the body and the riding seat, learn to avoid conflicting injuries during riding, and freely ride. shuttle between life and driving scenes.
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