Auroboros launches its first digital ready-to-wear collection
London-based fashion label Auroboros unveiled its first digital ready-to-wear collection during London Fashion Week in partnership with the Institute of Digital Fashion.
Featured as part of the British Fashion Council’s DiscoveryLab initiative, Auroboros showcased a 14-piece nature-inspired collection that was rendered on a physical model and styled by Auroboros’ premier digital stylist, Sita Abellan via video .
The inaugural âBiomimicryâ collection combines nature with technology to âwear the future and create your sci-fi fantasyâ, explains the fashion brand. Drawing inspiration from mythological plants, sci-fi films and personal stories, the collection draws on a 21st century experience, creating a new cultural identity built for the Metaverse as part of its plan to create a digital wardrobe for “all occasions”.
Paula Sello, Creative Director and Co-Founder of Auroboros, said in a statement: âAuroboros digital, in particular the ‘Biomimicry’ collection, truly reflects the scientific and technological advancements of the 21st century, with cultural references to both personal and universal in meaning.
âWe not only use technology to present physical clothing, but we use it as a medium in itself, designed for the metaverse and physical world for limitless new possibilities. Moving away from the cyclical repetition of past trends, the Auroboros house is pioneering change in the fashion industry and what can be worn on the body. Present a sci-fi fantasy that anyone can immerse themselves in.
The âBiomimicryâ digital collection also explores enduring innovation and digital virtuosity in the world of luxury fashion, add the designers, with the full collection available for purchase on the official Auroboros website and for a limited time. only on DressX.
One of the highlights of the purely digital collection is the ‘Venus Trap’ dress with its intricate details, which customers could try on via Snapchat after the show by scanning the QR codes created by the Institute of Digital Fashion on the panels. display and flying posters. all over London.
Commenting on her collaboration with Auroboros, Leanne Elliott Young, Managing Director and Co-Founder of the Institute of Digital Fashion, said: âFor us, we wanted to amplify the collection and start the discourse that has been the shadow surrounding digital fashion. and fashion weeks, how does it actually get to the consumer and become an IRL experience? Indeed, how can we go from âto seeâ to âto wear? Looks like the energy from LFW that died due to the lockdown has landed again, IRL x URL is there. This is a first for LFW in many ways.
Auroboros is a fashion house fusing science and technology with physical haute couture and digital-only ready-to-wear and is currently the creator in residence of the Sarabande Foundation, the charitable foundation created by the late Lee Alexander McQueen.
Alissa Aulbekova, Creative Director and Co-Founder of Auroboros, added: âBy removing ‘borders’ and ‘guidelines’ from fashion, we have had such freedom to build the whole world of Auroboros which also reflects society today and potentially presents a solution to the downfall of many fashion industries due to unsustainable production and lack of innovation.
“We are now changing the narrative of the future and making it promising and utopian with our liberating designs and concepts, especially with ‘biomimicry’ where we invite one to explore nature through technology and reconnect with one’s own creativity without any waste of matter. ”