Audi chief criticizes Tesla Motors Inc (TSLA) for building ugly and expensive cars
Tesla Motors Inc often faces harsh criticism and rhetoric from mainstream auto makers. Elon Musk’s success in building electric vehicles prompted some of them to plan to build electric vehicles sooner than they expected. Musk says he doesn’t mind arrival of traditional car manufacturers in the electric vehicle industry, in fact, Musk believes their interest in building electric vehicles validates his position that electric vehicles are the future of automobiles.
However, most mainstream car manufacturers are not ready to live and let live. Despite the fact that traditional car manufacturers are the newcomers in the field of electric vehicles. Many of them consider themselves experts in the field even though they don’t have a single EV that can withstand any car Tesla has put on the road. Audi is one of those traditional automakers that annoys Tesla at every opportunity, even though the automaker is miles ahead in the production of electric vehicles.
Audi executive says he has more experience building electric vehicles than Tesla
Audi, a division of German automaker Volkswagen AG, says it can catch up with and overtake Tesla Motors in building electric vehicles. Stefan Niemand, head of Audi’s electric car strategy, claimed the company had more than enough experience needed to beat the company in the EV race. Audi has started working on gas-electric hybrids and the firm plans to have its first all-electric vehicle on the roads by 2018.
However, Niemand notes that Tesla’s first-mover advantage will evaporate when Audi’s electric vehicle hits the road. In his words, “Tesla lacks experience with conventional automobile manufacturing…. We have different experiences. He also hinted that Audi’s electric vehicles would look better without being expensive than Musk’s cars. He says, “For over 100 years, automobiles have always gotten better… Drivers will not embrace electric cars if they are seen as smaller, uglier and more expensive.
Analysts believe the days of Tesla’s advance are numbered
Not many people take the words of mainstream automakers seriously, especially when they brag about their plan to beat Tesla Motors at its game. However, Colin McKerracher, New Energy Finance analyst at Bloomberg, thinks Audi has what it takes. ‘it takes to beat Elon Musk. He says, “Tesla has definitely overtaken the major automakers because demand for Model S has surprised many of them, but by 2020 there will be more electric vehicles in the long run. autonomy available. He added: “Audi and the VW group are well positioned here.
Incidentally, Audi’s electric vehicle slated for 2018 will arrive around a year after Mush released his fourth car. Elon Musk’s firm has the Roadster, Model S, Model X, and the mainstream Model 3 to its credit, slated for 2017. The Model 3 promises to be the car that goes. propel Tesla into the general public car market because it is an impressive yet affordable car. It’s no longer news that the company has around 400,000 pre-orders backed by a $ 1,000 deposit for the Model 3.