A boutique hotel group’s tie-up with an Australian management company triggers a renovation program
Lr: Craig Bond, MD, Life; Jerry Xu, CEO and Founder, La Vie; Mark Wong, Senior Vice President Asia-Pacific, SLH; and Shellia Chang, Group Director of Sales and Distribution, La Vie.
The independent hotel collection Small Luxury Hotels of the World (SLH) has signed a strategic brand partnership with La Vie Hotels and Resorts.
The deal means Australia’s La Vie will provide bespoke hotel management services for independent luxury hotels in the Asia-Pacific region.
Strengthening of the portfolio
The hotel chain will complement La Vie’s bespoke management solutions for upscale and luxury independent boutique hotels with global distribution, sales and marketing support.
The first luxury hotel to join the SLH brand will be the Islington Hotel Hobart in Tasmania, Australia, which celebrates its 175th anniversary this year. La Vie acquired this historic 11-room hotel earlier this year and will restore it to its “majestic” charm of yesteryear.
Other collaborative projects within the Asia-Pacific pipeline, including new construction in Sydney’s Surry Hills district, due to open in December, are expected to be announced shortly.
Marc Wong, Senior Vice President Asia Pacific, SLH said, “As a hotel owner and operator, La Vie understands the needs and constraints of an independent hotel. Hence our winning combination of ‘Act Local. Think global.’ will offer relevant and effective entrepreneurial management and distribution solutions for independent hotels.
Jerry Xu, CEO and Founder of La Vie Hotels and Resorts, added, “We are delighted to align ourselves with SLH and believe the value they will add to our boutique properties will be immeasurable. Islington Hobart lends itself perfectly to SLH’s client base and we look forward to adding a few more properties to SLH’s portfolio over the coming months.
Life must also manage the next Nu By Yoo Hotel Melbournean 88-room luxury hotel that will be part of a mixed-use development that will open in the Australian city in 2025.